Peak Winter Hoodie

Our latest heavyweight fleece is the ultimate crossover. Designed to survive the frost and thrive in the streets.



Durability Approved

Built to represent the infinite journey between nature and the urban grid.

Refined by Design


The new gold standard for the winter transition.
Heavy on the quality with a low-profile flex.

Featured collection

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Since '22


"What we endure in the dark, we use to shine in the light" — since 2022, IN THE LOOP has been more than a brand; it's a trademarked symbol of the resilience required to turn every struggle into your greatest leverage. Join a community where the grind never ends and the connection is infinite.